fashion photography

The 2025 iKons February Showcase

As we move into 2025 it is time to talk about The House of iKons and their February show: the grand spectacle that has taken the fashion world by storm and created a multifaceted platform for the industry.

With the leadership of Savita Kaye and a stellar team of creatives, House of iKons has become The ticket to have for the fashion week calendar drawing talent from across the globe to this fashion spectacular that has earned a place in the top ten off schedule global fashion events and cemented their place in the calendar as a must see event.

Always innovating and advancing House of iKons is breaking boundaries with their catwalk show streamed live via Wiki Lounge and Lounges TV, bringing the digital realm and fashion together and opening doors to a wide spectrum of people and making fashion accessible and a cultural phenomena that cannot be stopped and as one of the Media Partners we are incredibly proud to be a part of such a huge movement that has changed the fashion landscape.

The event is Sponsored by: Made Up By Samuel & The Fashion Life Tour

Segment ONE 12.00pm

  • Grand Opening: MALONGWENA PRIDE BY DME 

  • Shaleena Nowbuth represented by The Fashion Life Tour

  • Norman M Acuba - represented by Estilo de Amor

  • CLC Couture

  • Estilo de Amor

  • Grand Opening: Ella B Designs

Segment Two Show: 3.00pm

  • Grand Opening: Don Cristobal 

  • Saima Chaudhury represented by The Fashion Life Tour

  • Adrianna Ostrowkska

  • The Fashion Life Tour

  • Little Camden

  • Savvi Kids represented by The Fashion Life Tour

  • Grand Finale: Lynette Couture London

Segment Three Show: 6.00pm

  • Grand Opening: Recep Demiray

  • Jacqueline Duenas by JD Events

  • Tiara Donyale represented by The Fashion Life Tour

  • Emily Sy 

  • Marjorie Renner of Renner Fashion House

  • The Fashion Life Tour

  • House of Magsarili

  • Made in Africa Brand

  • Grand Finale: THINK OCEAN

    To learn more about the show or to book tickets see:

    House of iKons Tickets.

    Instagram: @hoifashionweeklondon

    Face Book: HOI Fashion Week London

Source: https://www.eventbrite.co.uk/e/house-of-ik...

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

iKons September Show

With their landmark September show now over, and the press talking about the stellar line up it is without question a triumph of the creative scene that has opened the doors to countless designers and maintained House of iKons at the top spot (rightly so) of independent fashion weeks worldwide.

Septembers show was a huge showcase with designers from across the world and creatives coming together to combine their talents and through the House of iKons. With its Royal connections and global outreach, this has become the Must-see show of the fashion calendar attracting the best and brightest of the fashion scene:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

  • Grand Opening: House of Musa

  • YS Clothier - represented by The Fashion Life Tour

  • MALONGWENA PRIDE BY DME

  • LS Collection

  • Steadfast Designs

  • Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

  • Grand Opening: Jeny Tjahyawati x TORANG

  • 2Kat Couture

  • Schirin Style’s

  • Uzy Fauziah

  • CLC Couture

  • Bernhardt Collection

  • Tiara Donyale Collection represented by The Fashion Life Tour

  • PD Designs

  • Elon Son represented by The Fashion Life Tour

  • Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

  • Grand Opening: Arabesque Boudoir

  • Evette Monique Couture - represented by The Fashion Life Tour

  • Muse & Sensia

  • Hafanana - represented by The Fashion Life Tour

  • Think Ocean

  • Essy Masita

  • Sigrun

  • TORANG

  • Ronica Marie Couture

  • Grand Finale: Benu Apparel

Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Source: http://www.houseofikons.com/

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

September is Set To Be iKonic

Now into their tenth year, The House of iKons has become part of the zeitgeist of fashion, leading the way for creative talent from designers to the backstage crew, iKons is amongst the most coveted tickets of the fashion schedule and earned their place in the global marketplace as a leader in fashion events.

From its very first show to the current schedule, the talent pool has been as high as the heels and have over the decade shaped fashion events and added a whole new level of splendour to the already glamorous market, the iKons show is not just a place to be seen as a designer but the a showcase of talents across the spectrum of craft.

Market leaders and trend setting House of iKons opens the door to the global with its representative showcase from their home base of London, this September sees them bring their top 6 listed independent show to the world again:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

  • Grand Opening: House of Musa

  • YS Clothier - represented by The Fashion Life Tour

  • MALONGWENA PRIDE BY DME

  • LS Collection

  • Steadfast Designs

  • Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

  • Grand Opening: Jeny Tjahyawati x TORANG

  • Kat Couture

  • Schirin Style’s

  • The Fashion Life Tour

  • Uzy Fauziah

  • CLC Couture

  • Think Ocean CIC

  • Bernhardt Collection

  • Tiara Donyale Collection represented by The Fashion Life Tour

  • PD Designs

  • The Fashion Life Tour

  • Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

  • Grand Opening: Arabesque Boudoir

  • Evette Monique Couture - represented by The Fashion Life Tour

  • Muse & Sensia

  • Hafanana - represented by The Fashion Life Tour

  • Ronica Marie Couture

  • Essy Masita

  • Sigrun

  • TORANG

  • Grand Finale: Benu Apparel


Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

VIP After Party 8.30pm till Late.

Exhibition Area 11.00am till late: 

  • Tykorchélli

  • Aurora Infinity

  • House of Musa

  • Josh Rosales Wedding Photography

  • MALONGWENA PRIDE BY DME

  • VIP 360

  • Poppy Dharsono

  • Essy Masita

  • Jeny Tjahyawati

  • Uzy Fauziah

  • Torang Sitorus

  • BPJPH X KainHalal™️

To learn more about The House of iKons or to book tickets see:

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Image credits: Miss Universe Organisation, Tykorchélli, Life Passion Productions LLC, Muse & Sensia, Ram Eagle, Manny Librodo, Daniel Taylor, James Alexander Lyon, Ronica Marie Couture, TORANG, Jeny Tjahyawati, Poppy Dharsono, Uzy Fauziah, Essy Masita, Think Ocean, Mariana MA, Benu Apparel & Schirin Style’s.

Source: https://www.eventbrite.co.uk/e/hoi-fashion...

An iKonic Start To 2024

As The House of iKons hits its 10 year anniversary, there is much to be celebrated with designers and creative talent from across the world joining the ranks, the talent and spectacle of the iKons show has become the standard bearer for how an independent fashion event can become a platform for music, design and creative talent that breaks boundaries.

“Amongst the many accomplishments of iKons as a show and platform it is worth noting their continued work promoting talent which has become something of a regal affair with Her Majesty Queen Sirikit of Thailand as the UK Ambassador of the Royal Thai project bringing the exquisite design and cultural heritage of Thailand to London and showing the potential of fashion to showcase her country in the most spectacular way.

Not just a showcase front of house with designers and models but backstage with a creative team behind the scenes who work hard from the makeup team to the dressers, House of iKons has become a hub of talent and a springboard to so many new and amazing talents:

Schedule of designers that showcased and exhibited on Saturday 17th February 2024, Sponsored by Girl Meets Brush & The Fashion Life Tour.

Doors open for Exhibition 11.00am

Exhibitors:

  • La Pham x Empower Women Asia

  • Silvia V Crafts

  • Love Collection

  • VIP 360

  • Her Rise Heritage

  • COSELF Represented by UKCNDEA

  • POL Magazine

  • Josh Rosales Photography

  • The Nose Family

  • B’Leo

Segment ONE 12.30pm

  • Grand Opening: Jhay Layson

  • MALONGWENA PRIDE BY DME

  • Music Performance - Eltee

  • CLC Couture

  • Grand Finale: House of Musa Represented by Lynette Medina

Segment TWO 3.00pm

  • Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

  • Sonata

  • Norma Ebanks represented by The Fashion Life Tour

  • Love Collection

  • Anna Flowers Designs represented by The Fashion Life Tour

  • Music Performance - Taylor Fangman

  • Idol Jose represented by The Fashion Life Tour

  • Kéarnna Rhea

  • YS Clothier represented by The Fashion Life Tour

  • Grand Finale: House of Laith

Segment THREE 6.00pm

  • Presentation by COSELF Represented by UKCNDEA

  • Grand Opening: La Pham

  • Blueprint Effect represented by The Fashion Life Tour

  • Her Rise Heritage

  • Music Performance - Eltee

  • Bold Black Dresses represented by The Fashion Life Tour

  • Joan Madison Couture

  • Recep Demiray

  • Grand Finale: Tykorchélli

For further information on The House of iKons see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.


Source: https://www.houseofikons.com/

The House of iKons 10th Anniversary Show

In what will be the 10th anniversary of The House of iKons show, the accolades just keep racking up. A leading light of the independent fashion event scene and one of The hot tickets of the fashion calendar, House of iKons is striding into 2024 with February showcasing some of the best and brightest the fashion world has to offer from across the globe.

The House of iKons has gone from strength to strength over the last decade and showcased a huge array of designers, given voice and a platform to creatives of all stripes to showcase their skills.

As they move into a new phase of the fashion journey it is impossible not to be in awe of the work of CEO and Founder Savita Kaye and her team whose hard work and boundary pushing approach to fashion and the creative arts has seen the rise of designers, makeup artists, and crew moving in circles ranging from the catwalks of the world to meeting with Royalty and dignitaries from film, TV, red carpet, politics and some of the biggest stores in the world.

With the schedule for February packed full of artisans, designers and creative talent showcasing not just their brands but their collective artistic skills, The House of iKons has become The place to be seen, The place to showcase, and ultimately a platform for talent.

Schedule for Show Saturday 17th February 2024 Sponsored by Girl Meets Brush & The Fashion Life Tour:

Doors open for Exhibition 11.00am

Exhibitors:

  • La Pham x Empower Women Asia

  • Zaira Christa

  • Silvia V Crafts

  • Love Collection

  • VIP 360

  • Her Rise Heritage

  • COSELF Represented by UKCNDEA

  • POL Magazine


    Segment ONE 12.30pm

  • Grand Opening: Jhay Layson

  • MALONGWENA PRIDE BY DME

  • Music Performance - Eltee

  • LC Couture

  • Grand Finale: House of Musa Represented by Lynette Medina


    Segment TWO 3.00pm

  • Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

  • Sonata

  • The Fashion Life Tour 

  • Love Collection

  • Anna Flowers Designs Represented by The Fashion Life Tour

  • Music Performance - Taylor Fangman

  • Kearnna Rhea

  • YS Clothier Represented by The Fashion Life Tour

  • House of Laith


    Segment THREE 6.00pm

  • PRESENTATION by COSELF Represented by UKCNDEA

  • Grand Opening: La Pham

  • Blueprint Effect Represented by The Fashion Life Tour

  • Her Rise Heritage

  • Bold Black Dresses Represented by The Fashion Life Tour

  • Music Performance - Eltee

  • Joan Madison Couture

  • The Fashion Life Tour

  • Sharnel Guy

  • Grand Finale: Tykorchelli with live performance Sam Tinnesz

  • AFTER PARTY from 8.30pm till Late - Music, Finger Food & Drink

  • Live music performances by Damien Soul & Paisleigh B

    For further information on The House of iKons or to purchase tickets see see:

    House of iKons Tickets.

    House of iKons Website.

    House of iKons Facebook.

    House of iKons Instagram.








Source: https://www.eventbrite.co.uk/e/hoi-fashion...

Showcasing Creative Talent with The House of iKons

Considered by many to be in the top of the social calendar for fashion week, The House of iKons is returning this September with their stable of designers and creatives for what is set to be a high light of the fashion calendar and a chance to be seen (as a designer) and showcase (as a creative) with the backstage being as much of the prestige, as the front of house.

With some of the worlds top designers attending and showcasing at The House of iKons show, it is no surprise that the backstage team are as big a part of this as the front of house, taking fashion events into a new realm and offering a platform that is fast becoming the benchmark for excellence with good reason.

“Schedule for Show Saturday 16th September 2023 the show is sponsored by Girl Meets Brush & The Fashion Life Tour.”

Segment One Show: 12.00pm

  • Grand Opening: Jhay Layson 

  • CLC Couture 

  • Fantasma 

  • Grand Finale: Love Collection 

Segment Two Show: 3.00pm


Segment Three Show: 6.00pm

For further information on The House of iKons, how to get involved, or to purchase tickets see:

House of iKons.

Tickets for The iKons Show.


Source: https://www.eventbrite.co.uk/e/hoi-fashion...

Timeline Updates

While the blog and other elements have been very quiet of late, we do apologize for this, it does not mean we have been idle. In fact it is the opposite with so much in the works we have had to set deadlines for projects and new launches before time really ran away and we lost track of what is being done.

Some of the domains we own are now due for renewal and we are using that as the baseline for soft launching websites and taking down some of the older work to make things as clean as possible.

With a wedding under our belt, in what will be a two-part package, there is some really beautiful images coming from that which will showcase our creative director and founder working as well as our beautiful bride.

Lost Creatives is going to be changed dramatically as well with new galleries being worked out to match the upcoming Lost Project Media site that will be the home of our video and print work, a mix of editorial and commercial campaigns, more on this later.

James will be launching a fresh new site which as a makeup artist he wanted to be a whole set of new work all tailored to the lost identity and brand and completely different from his previous site with a focus on the commercial.

In the next week we will be doing a very interesting set of blogs piece about indie brands that popped up on our radar and will be playing a part in the working kit of our house artist. Both of which are interesting and will offer very different perspectives on a makeup kit as well as product usage and placement.

With an end goal of updating not just the websites but our other networking sites such as Vshowcards, by August we will be well on our way to the whole new look and entirely different brand identity than when we started and it is truly exciting to see how things have developed from where we began.

The iKons Show: a Creative Masterpiece

In the realm of fashion there are few shows that resonate quite the same way as The House of iKons, their February show for 2023 has attracted some of the leading lights of fashion, Royalty, and creative talent creating a platform that has taken the industry by storm.

From the opening segment to the finale, it was a perfectly executed showcase of design, makeup, models that covered the widest spectrum of sizes, gender and age, proving once again that fashion lives and cannot be stopped.

Bringing together people from across the globe, it has become a badge of honour to be part of the iKons show with creative talent travelling from far and wide to be a part of the show.

It is though a credit to the vision of Savita Kaye whose leadership and business savvy that has brought this show to the forefront of the fashion calendar and earning the iKons show a top 6 place in the global fashion calendar for the innovation and overall spectacle of the show. With a backstage crew of exceptional talents keeping things moving and a front of house team whose hard work help share the event, we know that the September show (already in the works) will be as big, as bold, as spectacular a show as previous events and take this British fashion event to not just to London but the world.

Opportunities are open to all who want them and The House of iKons on your CV the potential is endless.

For more information on The House of iKons or to find out more about getting involved see:

House of iKons Website.

House of iKons Instagram.

House of iKons Facebook.

Source: https://www.houseofikons.com/